AS THE bulk of master tailors heads towards retirement, a revolution in suit making has arrived.
Now Australian men can have a custom-made suit without visiting a tailor, a technological detour from Savile Row traditions.
It may look like the Tardis from Doctor Who, but the first fully automated 3D scanner, which gives exact body measurements in minutes, has been rolled out to allow ordering of made-to-measure clothes online. And the technology is due in Queensland within months.
“Australian men are typically hard to fit and I despair when I see men in ill-fitting, off-the-rack suits in Brisbane CBD,” said celebrity tailor John Tellis, who is director of Germanicos, an international bespoke tailoring company.
“Three dimensional measuring technology brings a little of the exclusive, celebrity life to the ordinary person.
“We are in the process of refining our own 3D technology to help bring the world of made-to-measure suits to the younger generations who may feel disconnected from the old-fashioned tailor.
“Most master tailors today are in their 60s and at the end of their careers, so the time is right to grab a new way of doing things.”
Mr Tellis, who is currently measuring up stars from The Voice television show, said despite the rapid changes in the business, Savile Row-style service is still in demand.
“There are wealthy people who want to make the investment of a completely individual suit that will last.”
The new technology means you can order your own suit, choosing fabric, colour, lapels, buttons and stitching for $399.
The mPort scanner is currently located in central Sydney. Visitors step inside the capsule and the data is stored confidentially.
It is linked to InStitchu, local pioneers of the online tailoring market.
mPort founder Dipra Ray said: “We hope to introduce the technology to Queensland in the next few months. It won’t be all about measuring up for men’s suits but also we hope that it will help women who are seeking out a new bikini but don’t want to try them on in store.”