Tara set sight on China market

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Six-member girl group T-ara confirmed they will advance into China’s entertainment business, according to local media yesterday.

“T-ara will now pursue their musical careers in China more actively,” said a representative of the group’s agency, Core Contents Media, yesterday.

“On Sept. 5, we signed a contract with Long Jeon, one of the most prominent agencies in China.”

It is said that Long Jeon, which organized the concerts of Chinese superstars Andy Lau and Jacky Cheung, suggested 5 billion won ($4.8 million) as a down payment for a contract with T-ara.

“T-ara is very popular in China,” said the Chinese agency. “It is expected that with T-ara, we are going to raise up to 1 billion yuan annually.”

The official also said that the company expects the move will encourage more cultural interaction between the two countries.

“By working with the girls, we are planning to contribute more in promoting the development of Hallyu [Korean Wave] content,” the agency official said.

Next month, T-ara is set to hold a press conference in Beijing to officially embark on their activities in China. Afterward, they will appear on local TV dramas and commercials, and plan to hold concerts there.

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