Amid controversy over Jessica’s departure from Girls’ Generation, BLANC, the fashion brand launched by the ex-girl group member, began distributing press releases yesterday.
Hill+Knowlton, the public relations agency in charge of promoting Jessica’s line, issued the first press release yesterday and said the brand has been renamed BLANC & ECLARE to “take the brand to the next level.”
The press release also contains quotes from Jessica.
“We came to launch ECLARE earlier than scheduled, but it will make us go further,” Jessica said.
Meanwhile, Jessica and SM Entertainment are still contradicting one another over the celebrity leaving Girls’ Generation.
SM said the departure was Jessica’s “voluntary decision” while Jessica said she was ousted from the girl group.
By Sung So-young